Unusual media: Significant Objects

Significant Objects is noteworthy because of the business model it presents to earn money from online short story publications.

Publish a story online for free, but ensure that a generally useless object plays a significant role in the story. They classify their objects under 4 categories: talismans, totems, evidence, & fossils.

Then auction this physical object at eBay! Stories include pictures of objects, along with eBay auction links.

I've no idea how much money they earn, but sf is full of stories that have magical objects of all kinds - so may be some money for good samaritans publishing online?

[via Guardian Books]