Found a broken link? May be the story can still be found.
This is about paper books that comprise most sales today, not about the (far?) future that I think will be mostly electronic & will cut several steps from his workflow.
Related: Stories of Charles Stross.
Trying to figure out science fiction
11:30 pm in this clock (that's 6 pm GMT).
The clock shows India time (IST). Note India doesn't have any concept of daylight saving time; so if your locale has it, the relative posting time will appear to have changed with your time change.